about
Maison Lotan is a Tribeca, New York-based creative agency offering brand strategy, design, and creative production services. We specialize in fostering a brand’s emotional connection with their audience, showcasing their value and framing their offering to support the brand’s desired price point.
Our team is composed of accomplished designers and forward-thinking creatives. With over two decades of experience, and a nuanced understanding of the hospitality, travel and wellness spaces, we have honed our unique style, characterized by a balance of timeless simplicity and daring creativity.
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We are actionable creativity. Attainable elegance. Haute couture and Air Jordans. Martini et frites. Our touch is light, our impact is maximal. Always timeless, never boring. Disciplined, not rigid. We are aesthetics, data and heart. We are big swings and tiny details. We understand and elevate.
Let's BeginIndustries
01 Hospitality
02 lifestyle
03 fashion
Services
Creative
Positioning & Differentiation
Tone of voice & Copywriting
Planning & Creative
Production
Photo / Video / 3D / BTS
Pre-Production & Budget Planning
Styling, Wardrobe, Glam, Talent & Location
Design
Retouching & Editing
Score, Edit, Motion & Post Production
Campaign Design & Lock up
Methodology
At the beginning of our process, we focus on listening attentively. We conduct interviews and carry out thorough research to identify market opportunities, and then come up with a strategic approach for your brand. Our team puts in a lot of effort to craft your messaging and visual guidelines that can be applied to all touchpoints your audience has with your product or service, including digital assets, print collateral, and full-blown campaigns.
Branding
A detailed brand manual delineates the standards and guidelines dictating how a brand is visually and verbally presented across various media platforms. It acts as a guide, ensuring uniformity and consistency in communicating the brand's essence, thereby enhancing consumer recognition and loyalty. A distinct brand identity is indispensable for an effective marketing strategy.
Deep Branding™️
Deep Branding™️ is a distinctive framework developed by MAISON LOTAN, aimed at establishing lasting connections with customers. It goes beyond traditional marketing by tapping into customers' fundamental beliefs and values. Through this approach, brands foster deep emotional bonds, resulting in sustained loyalty and genuine engagement. Ideal for premium brands seeking to intricately understand and cater to their customers' purchasing decisions.
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