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Solving business challenges through bespoke creative production

Maison Lotan directed and managed an editorial photoshoot for Tiffany & Co. and Casa Cipriani, featuring their latest High Jewelry collection. The shoot showcased Victoria Lee in archival Givenchy couture, highlighting the elegance and sophistication of the brand’s exquisite pieces.

Tiffany&Co.

Maison Lotan and Casa Cipriani have united to create Bollettino, an exclusive magazine designed for their discerning global audience. This quarterly publication celebrates timeless design and natural elegance, embodying the core values of Casa Cipriani. Club members in private clubs, hotels, and Cipriani establishments across Milan, New York, and worldwide will have the pleasure of enjoying Bollettino. Drawing inspiration from Cipriani’s renowned elegance and cultural leadership, Bollettino features a curated selection of feature articles, editorial spreads, and concise tributes to influential individuals.

Casa Cipriani

The DOONA X product line took seven years to develop, showcasing the meticulous planning and dedication that went into realizing this vision. The market launch featured a comprehensive brand movie and campaign created by MAISON LOTAN. This campaign highlighted the product’s unique features and luxurious design, specifically targeting style-sensitive parents. The brand movie focused on moments in parents' lives, demonstrating the product's value and innovative new features.

DOONA

Maison Lotan partnered with Sunrise Brands to plan, design, and develop a website that embodies ethical fashion practices, responsible sourcing, and sustainable collections. By seamlessly integrating these values into their web presence, Sunrise Brands established themselves as industry pioneers, driving transformative change in the fashion sector.

Sunrise Brands

Clip-on shades that effortlessly fasten to your glasses: a multifaceted solution that transcends mere functionality. In addition to its seamless practicality, we aim to celebrate our collection's captivating allure and sophistication, harmonizing impeccable style with cutting-edge innovation. Our creative endeavor delves into the dynamic interplay of product variations, weaving a captivating tapestry of sunlight and shadow, luminescence, and obscurity.

Lenskart

Recognizing a new type of consumer: Limitless, hyper-digital, non-defined, we adopted a ‘metaverse’ look. GenAIR was an ode to shapeless, futuristic aesthetics appealing to the new gen of consumers.

Lenskart

Highborn creates botanical aromatics that encourage moments of self-love and serenity. Our challenge was to craft a brand ecosystem that captures the founder’s mission, enticing the wellness community by promising more than “just another pretty beauty brand.”

Highborn

Tableau is an ode to the hosts and a celebration of the events that bring us closer together. Balancing luxury and accessibility, this new DTC brand’s luxe table linen collections bring fashion to the dining table. We called it Tableau to reflect the brand’s ethos: the table is a canvas where the art of hosting unfolds.

Tableau

Let your jewelry write your tell-all. Talia created a line of customizable pieces that customers can use to tell a story or represent their mood. Our challenge was to forge a dynamic brand identity that echoed the playful experience that is wearing Talia Jewelry.

Talia

For everyone else, glasses are the accessory - for us, The ‘extra’ is everything. Positioning the product as the focal point and using an exaggerated wardrobe and colorful looks to show how the accessory is where the fun is.

Lenskart

Since the initial launch of the Cancer Moonshot program in 2016, the cancer community has made measurable progress toward three ambitious goals: to accelerate scientific discovery in cancer, foster greater collaboration, and improve the sharing of cancer data. Maison Lotan created the 'Cancel Cancer' campaign for the American Cancer Society and designed the identity for the 2023 Gala in Los Angeles.

American Cancer Association

Clinicanna's products are based on two powerful ancient herbs: Polygonum & Love. Internationally known for their successful, super efficient products, Clinicanna partnered with Any Studios to create their new hemp & Polygonum skincare brand.

Clinicanna

Fifth Wall is a venture capital firm that invests in technology companies that address significant real-world challenges. These challenges often include climate change, infrastructure, supply chain reliability, and the future of work. By providing funding and support to startups and companies working on innovative solutions in these areas, Fifth Wall aims to drive positive change and create a more sustainable and efficient future.

Fifth Wall

About

Maison Lotan is a Tribeca, New York-based creative agency offering brand strategy, design, and creative production services. Our team is composed of accomplished designers and forward-thinking creatives, with brand-whisperer Roee Lotan at the helm. With over two decades of experience, and a nuanced understanding of the hospitality, travel and wellness spaces, we have honed our unique style, characterized by a balance of timeless simplicity and daring creativity.

Services

001

Strategy & Creative

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Branding & Design

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Creative Production

Selected clients

Tifffany&Co.

Casa Cipriani NYC

Bollettino Magazine

Doona

Neuehouse

SUNRISE BRANDS

American Cancer Society

Lenskart

FIFTHWALL

We specialize in fostering a brand’s emotional connection with their audience, showcasing their value and framing their offering to support the brand’s desired price point.

Beauty & Action

Beauty & Action

Beauty & Action

Beauty & Action

Beauty & Action

Beauty & Action

Beauty & Action

Beauty & Action

Beauty & Action

Beauty & Action

tiers

001

Branding

A development of a comprehensive guide that outlines the standards and principles governing how a brand is visually and verbally presented across all communication platforms.
This guide acts as a consistent compass, ensuring that the brand's image, comprising elements like the logo, color palette, typography, tone of communication, and other design facets, remains consistent and coherent.

Brand consistency, internal and external

Recognition through logo, typeface, and color

Focuses on owned media

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Deep Branding ™

Deep branding is a framework aimed to create a strong and lasting connection between a brand and its customers by appealing to their core beliefs, values, and desires. Deep branding goes beyond the graphics aspects of a brand and focuses on building a deeper emotional connection that resonates with customers. By establishing a profound and meaningful relationship with customers, deep branding can foster brand loyalty and long-term customer engagement.

Consistency and clarity on communication planning

Recognition through creative direction

Optimized for earned and paid media

after hours

We invest in projects that induce discourse, value, and connection. We foster the culture we want to live in by committing to our communities— publishing content, hosting events, and creating tailored experiences with and for our partners.

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