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The Art of Parenting: Mastering Style and Function
The DOONA X product line took seven years to develop, showcasing the meticulous planning and dedication that went into realizing this vision. The market launch featured a comprehensive brand movie and campaign created by MAISON LOTAN. This campaign highlighted the product’s unique features and luxurious design, specifically targeting style-sensitive parents. The brand movie focused on moments in parents' lives, demonstrating the product's value and innovative new features.
Doona
2024
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Brand Movie
The film showcases the stroller’s four modes: car, sit, relax, and lay back through carefully crafted moments in the day. It underscores the integration of functionality and luxury, targeting parents who value both.
Brand Movie
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Vignettes of Parenthood
The movie follows parents through the contrasting modes of their day. When their baby is awake, they focus on keeping them entertained. When the baby sleeps, they ensure nothing disturbs them. The film’s creative strategy highlights how the product’s adaptable modes support parents through these shifts, showcasing its versatility and essential role in daily parenting routines.
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BTS
Get an exclusive look at the production, styling, and creativity behind the DOONA X brand film.
CREDITS
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